Michael Effler, Founder of IDC

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Michael Effler’s restless spirit and love of design has taken him over 6,000,000 miles in pursuit of the very best in global culture. An international consultant, Michael devotes his talents to the design and development of spas, image centers and wellness facilities.

His unique designs are a fusion of many years’ experience, travel and training in Europe, Asia, South America, Africa and the tropics. As a seasoned chef blends tastes and textures, Michael’s environments combine the flavors of many cultures, with wholeness and simplicity.

Michael collaborates closely with each client to explore and enhance their distinct vision. Working in synergy, he and his clients define the right balance of elements to create an unforgettable sense of place ~ one that is both exclusive and exceptional.

As one client said, “Michael has the 'noui,' ” a Greek term for an ability to bring a sense of order and harmony to many eclectic elements.

His 25-year career began designing interiors for fine department stores such as Saks Fifth Avenue, Hudson Bay Company, Bonwitt Teller, Lord & Taylor and Harrods of London, where he developed special expertise in visual merchandising. He founded International Design Concepts, an architectural resource firm, in 1984.

From grounds-up construction to logos and signage, the award-winning IDC design team is an expert partner for spa and wellness entrepreneurs. IDC projects include: Ocean Reef Spa, Key Largo, Florida; Lamphier's Salon & Spa, Connecticut; Palm Island Spa, the Caribbean; Paul Brown Salon & Spa, Hawaii; Paul Mitchell Advanced Training Center, California; Z Salon & Spa, Kentucky; La Jolla De Los Cabo Spa, Mexico; Royal Hawaiian Hotel & Spa, Hawaii; Pebble Beach Country Club, California; The Day Spa, Wisconsin; The Wellness Memorial Center, Texas; and Crystal Skin Enrichment Center, Texas.

A founding member of the Medical Spa Association and member of the International Spa and Day Spa Associations, Michael is committed to creating success through building awareness. His business and design savvy has made him a popular featured speaker at international trade shows and management seminars.