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MEDICAL SPA REPORT, September, 2006: "One-Stop Shopping: This versatile spa in Tacoma offers clients everything they need to look and feel their best all under one roof. " Profile of Avanti Spa designed by IDC.
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INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, October, 2006: Center Spread Advertisement.
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LAS VEGAS INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, June, 2006: Advertisement
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SPA MANAGEMENT, May, 2004: "Great Presenters are Born: The Timing is Just There" Excerpt: Michael Effler makes design looks like child's play...with his knowledge of design and architecture, he builds the audience's understanding. His delivery builds confidence in a man you would hire to design your spa, a man who could walk into a derelict building and turn it into a "Palace of Dreams."
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DAY SPA, April, 2003: "Double Vision." Owners Jan Jorns and Kathy Schmaltz had collected ideas and wish lists for years before creating The Day Spa with designer Michael Effler.
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PULSE, Jan-Feb, 2003: "Z Salon & Spa: Seize This Day."
SPA CANADA, February 2002, "What They Don't Tell You About Building A Spa," by Michael Effler, IDC founder.
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DAY SPA, September, 2001: "Derby Winner: Churchill Downs isn't the only unique facilty in Louisville, Kentucky; many visitors are just as awed by Z Salon and Spa."
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DERMASCOPE, July/August 1999: "Visual Merchandising: The Link Between the Sale and the Senses"
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DAY SPA, January/February 1999: "Struck by Lighting: Classic lighting techique and cutting-edge technology illuminate the body and spirit"
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DAY SPA, January/February 1998: "Island Trio: Three entrepreneurs create Honolulu's Paul Brown Salon/Day Spa"