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SPA CANADA, March-April, 2012: "REnovate & REjuvenate; 5 Steps to Rebuild Your "Wow"" There's an energy that every spa wants. Relaxed yet vigorous, warm, inviting and fresh, infused with a buzz of anticipation. Everyone from investors to guests knows it when they feel it.
What happens if that larger-than-life sensation disappears? Here's how to get it back. View PDF of complete article.
SPA CANADA, March-April, 2011: "Felice Spa takes Aveda Uptown" IDC's green-built LEED Gold-certified new interior maximized the income-generating potential by layering services and creating an ergonomic, service-friendly layout. Design goal: to create a spa experience throughout the facility which includes full-service hair, make-up, manicure, pedicure, visual merchandising and spa treatment areas. View PDF of complete article.
SPA CANADA, Jan-Feb, 2011: "Chrysalis Emerging: Blending Services to Create a Unique Advantage" How IDC's value engineering skill expanded an existing space to provide more profit centers. View PDF of complete article.
SPA MANAGEMENT, July, 2010: "25 years of Design Excellence: Creating a Memorable Sense of Place" A profile of IDC's 25 years of Designing Experiences, Our Mission is Your Vision, Expert Services. Download PDF of complete article.
SPA CANADA MAGAZINE, June, 2010: "International Design Concepts: Designing Experiences" by Michael Effler. A profile of IDC's 25 years of Spa Design Excellence, Expert Services and Spa Design Reviews and Raves.
MEDICAL SPA REPORT, September, 2006: "One-Stop Shopping: This versatile spa in Tacoma offers clients everything they need to look and feel their best all under one roof. " Profile of Avanti Spa designed by IDC.
INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, October, 2006: Center Spread Advertisement.
LAS VEGAS INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, June, 2006: Advertisement
SPA MANAGEMENT, May, 2004: "Great Presenters are
Born: The Timing is Just There" Excerpt: Michael Effler makes design
looks like child's play...with his knowledge of design and architecture,
he builds the audience's understanding. His delivery builds confidence in
a man you would hire to design your spa, a man who could walk into a derelict
building and turn it into a "Palace of Dreams."
DAY SPA, April, 2003: "Double Vision." Owners
Jan Jorns and Kathy Schmaltz had collected ideas and wish lists for years
before creating The Day Spa with designer Michael Effler.
PULSE, Jan-Feb, 2003: "Z Salon & Spa: Seize
This Day."
SPA CANADA, February 2002, "What They
Don't Tell You About Building A Spa," by Michael Effler, IDC
founder.
DAY SPA, September, 2001: "Derby Winner: Churchill
Downs isn't the only unique facilty in Louisville, Kentucky; many visitors
are just as awed by Z Salon and Spa."
DERMASCOPE, July/August 1999: "Visual Merchandising:
The Link Between the Sale and the Senses"
DAY SPA, January/February 1999: "Struck by Lighting:
Classic lighting techique and cutting-edge technology illuminate the body
and spirit"
DAY SPA, January/February 1998: "Island Trio: Three
entrepreneurs create Honolulu's Paul Brown Salon/Day Spa"
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